The CLIENTS Social & Influence Marketing department is seeking a Social Media Content strategist to oversee day-to-day social and YouTube programming and content creation on platforms such as Instagram, TikTok, X and YouTube and more. The day-to-day responsibilities of this role will include managing the CLIENTS’s “always-on” social strategies, real-time coverage of CLIENTS games, creating new and innovative ways to engage with fans, along with strong editorial judgement, and an eye for what works best across multiple social media platforms. The day-to-day responsibilities of this position will require best-in-class creative skills along with the ability to operate efficiently in a fast-paced, non-stop environment. This candidate should have an extensive background in content creation, along with proven success leading a team in the ever-changing social media landscape.

Social & Content Marketing

Lead social media and YouTube strategy and operations for our CLIENTS
Oversee all day-to-day ‘always on’ programming plans and content output, ensuring seamless execution, cultural relevance, and creative consistency across channels ((i.e. X, Facebook, Instagram, TikTok, etc)
Lead team of social programmers/community managers, graphic designers and video editors to ensure execution of content strategy reaching desired KPIs
Lead in the adoption of new/emerging platforms when appropriate
Utilize analytics and insights to understand what’s working, what’s not working, and be prepared to adjust strategies at any time
Constantly staying ahead of the latest trends throughout the social space
Identify opportunities to monetize and drive revenue through our social platforms in partnership with our sales and sponsorship teams
Work alongside social programming staff to lead ideation and execution of editorial and marketing calendars
Lead content strategy around in-market International Games on an annual basis (Mexico and Spain), while supporting other International Games as needed
Develop efficient ways for local content creation to work cohesively with global content generated via CLIENTS social lab
Inform programming strategy for global client's handles – “local” US Hispanic vs. “global” Hispanic channel
Help define and track KPIs for international social efforts, including fan growth, engagement, regional reach, and creator ROI.

EXL

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Social Media Strategist