About the role:

This position is focused on leading and executing fully integrated marketing initiatives for an iGaming project operating in Mexico. Based in Mexico City, the role requires a well-rounded marketer who can combine strategic thinking with hands-on execution. The person in this role will oversee the full marketing journey, from market analysis and channel selection to local activations and performance tracking. Acting as a key local representative, they will build strong relationships with partners and providers while ensuring that all marketing activities deliver measurable results and align with market dynamics.

Main Responsibilities:

Develop and execute 360° marketing strategies across online and offline channels, ensuring compliance with iGaming regulations.
Plan and implement local campaigns, including events, sponsorships, promotions, and partnerships with venues such as restaurants, bars, and entertainment locations.
Select and manage the most effective mix of marketing channels to reach target audiences.
Oversee the entire marketing funnel, from user acquisition to retention and loyalty initiatives.
Build and manage relationships with local media, agencies, and communication platforms (e.g., SMS, radio, outdoor advertising).
Negotiate and assess partnerships to ensure strong return on investment.
Conduct audience research, segmentation, and behavioral analysis; run surveys and focus groups to test messaging and campaign approaches.
Define KPIs, monitor performance, and optimize campaigns based on data insights.
Coordinate internal teams and external partners to ensure smooth execution of marketing activities.
Maintain a structured roadmap and actively manage day-to-day marketing operations.

Desired experience:

Minimum of 4 years in marketing roles, ideally within iGaming, betting industry.
Proven experience delivering integrated campaigns across digital and offline channels.
Strong knowledge of the Mexican market, including media landscape and consumer behavior.
Experience in partnerships, local activations, and event marketing.
Solid analytical skills with experience tracking KPIs and optimizing campaign performance.
Strong organizational and project management abilities.
Native-level Spanish and advanced English (C1) required.
Strong communication, negotiation, and relationship-building skills (highly valued).

Pentasia

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Marketing Manager