About UsFounded in **** and listed on NASDAQ in **** and HKEX in ****, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.Trip.com Group offers exceptional and comprehensive travel services, resources, and products across its platforms.
We aspire to provide our 400 million+ customers worldwide with tools to plan and book their perfect trips.We have more than 30,000 employees spread across 30 countries in Asia, Europe, the Americas, and Oceania, and are actively expanding our global markets to grow and become the world's leading and most trusted family of online travel brands.Job SummaryAs our global business continues to expand rapidly, we are launching our next strategic frontier in Mexico.
We are seeking an experienced, entrepreneurial, and action-oriented Product & Marketing Manager to spearhead this high-stakes entry.
Following the successful onboarding of our first two foundational members in other business units, this role is the critical first hire tasked with building our core product and marketing presence in Mexico from the ground up.
Think of this as joining a rocket ship just before takeoff.
You will not just execute a pre-written playbook - you will have the unique privilege and challenge of building the launchpad, setting up local operations, and scaling them into a market leader.
This is an incredibly exciting and rewarding journey designed for a true builder who thrives on autonomy, high impact, and the substantial professional rewards that come with co-authoring a global success story.
In this Role, you'll get to:Local Market Research Conduct market research to understand regional customer needs, preferences, and trends that influence brand value proposition and product offerings and marketing strategies.
Conduct user research to understand user behavior and provide suggestions to improve acquisition, engagement and retention efficiencies.
Conduct competitor research to understand competitor's strategy on pricing, campaign, marketing and product experience.
Local Marketing: Develop and execute localized marketing strategies to drive brand awareness and customer engagement.
Collaborate with HQ marketing teams to provide market-specific insights and localized content suggestions.
Execute end-to-end tactical campaigns, taking ownership of banner/landing page setups, EDM, app pushes, and hook configurations during initial operations.
Local Product Marketing: Test online and app product experience and report on issues and opportunities.
Work closely with HQ product teams to localize product experience.
Monitor the performance of business metrics and ensure continuous improvement based on customer feedback and data analysis.
Collaboration & Reporting: Partner with cross-functional teams including product, CRM, HQ campaign, partnership, and sourcing teams to align on overall strategies.
Manage relationships with external marketing channels for the execution of local marketing initiatives.Track the success of local marketing activities via quantitative and qualitative analysis.
Qualifications: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
5+ years of experience in marketing or product marketing roles, with a strong career foundation.A highly versatile professional with exceptional critical thinking and problem-solving skills, capable of shifting seamlessly between strategic planning and rapid execution.
Strong experience in managing end-to-end marketing activity planning, execution, and data-driven performance analysis.
Strong understanding of market research techniques and customer segmentation to drive localized growth strategies in Mexico.
Exceptional communication skills for effective cross-border collaboration with HQ teams.
Proven leadership potential or experience in team building, with the ability to manage, guide, and structurally scale local team members in the future.
Preferred Qualifications: Experience in the travel or OTA (Online Travel Agency) industry is a strong plus, provided it is backed by solid digital marketing competencies.
Advanced data analysis skills (e.g., SQL) are a great advantage.
Behavioral RequirementsDemonstrates a strong desire for continuous learning and personal development.Upholds integrity and ethical standards in all business interactions.Committed to enhancing the travel experience for customers and partners.Builds and maintains effective relationships with internal and external stakeholders.Motivates and influences others through clear communication and leadership presence.Applies strategic thinking to connect supplier relationships with customer needs and market opportunities.What We ProvideMedical, Dental, and Vision plans401(k) and company matchPublic HolidaysSick LeavePaid Time OffWhy Trip.com GroupWe offer a stage to unleash your full potential and drive global impact.
As an international team, we embrace an open and inclusive culture that supports and respects team members in and out of the workplace.
Everyone is on a trip, whether it is a career trip or a life trip.
At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.
What's more?
Our rapid business growth globally offers abundant career opportunities at various levels and in multiple functionsInternal transfer is encouraged, and the global job rotation program enables you to pursue a global career path and make a global impactWe provide learning opportunities to further your career in areas of leadership capability, soft skills, and professional expertise.We encourage flexible work arrangementHave fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.Find out more job opportunities at a good trip, and see you soon!

Trip.Com Group

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Product & Marketing Manager